The [strong]Community Manager[/strong] section includes all the articles related to the creation of a website / blog, content production, natural referencing, the SMO and communication strategies in general.
This page is particularly likely to interest community animators or CM (Community Manager), whose role is to animate and federate communities on the Internet on behalf of a company, a brand, a celebrity or of an institution.
Communicating well on social networks is an art! Based on some fundamental principles, simple to realise, but which will bring to your publications all the success they deserve. Hollispot gives you 10 essential rules to make your social posts absolutely irresistible. 1. Communicate on a casual tone Initially, social networks were imagined to favorise exchanges […]
The natural reach of Facebook posts has been steadily eroding for several years due to many changes in the social network algorithm. This calls into question many things in the strategy of professionals who had gradually turned Facebook into an advertising platform. What solutions can they put in place to deal with this loss of […]
Social networks are now part of everyday French, 69% of them consult them at least once a day¹. No other media can touch such a large target as easily. But, having an effective social media presence requires a good knowledge of the major social networks; Facebook, Twitter, Instagram and LinkedIn. Why is it so important […]
Instagram broke the 1 billion user mark in 2018¹, making it one of the most popular networks. Acquiring visibility on Instagram is now a big part of the social media strategy of most bloggers and businesses. So, how to attract new subscribers on Instagram? How to animate and engage a community on Instagram? The goal […]
Video is the most engaging format for almost any audience. The success of video is such that it could well drain most of the internet traffic soon. By 2019, it is estimated that video will carry 80% of web traffic in the United States.* In the social media sphere, videos are no longer just for […]
Crucial for community managers, the editorial calendar is the backbone of their publication strategy. At a glance, they can view content, profiles, social networks and release dates. A well thought out editorial planning allows to optimize their presence on the social networks and to adopt a coherent strategy, perfectly in phase with the editorial charter […]
Influencers arouse real enthusiasm among the public: 34% of the French population follows at least one influencer. This figure even reaches 53% among the youngest, the 15-24 years old age group.1 In front of this growing success, many people say to themselves: “Why not me? “. Yes, indeed, why not you? So how does one […]
Developing a community on LinkedIn involves a bit of adaptation to your communication style for a this particular social network. You won’t have much chance of building a community on LinkedIn by applying tricks that worked on other networks. On LinkedIn, we do not go anywhere without knocking at some doors and showing clean forms, […]
Everyone is using social networks, but when it comes to choosing the best platforms for professional use, things get a bit complicated. A little preliminary reflection is necessary to develop an effective social media strategy whose first step is to choose the social network adapted to your business activity. Hollispot chose to focus on three […]