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How to create videos adapted to social networks?

Video is the most engaging format for almost any audience. The success of video is such that it could well drain most of the internet traffic soon. By 2019, it is estimated that video will carry 80% of web traffic in the United States.* In the social media sphere, videos are no longer just for [&hel...
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How to create an editorial plan?

Crucial for community managers, the editorial calendar is the backbone of their publication strategy. At a glance, they can view content, profiles, social networks and release dates. A well thought out editorial planning allows to optimize their presence on the social networks and to adopt a coheren...
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How does one become an influencer?

Influencers arouse real enthusiasm among the public: 34% of the French population follows at least one influencer. This figure even reaches 53% among the youngest, the 15-24 years old age group.1 In front of this growing success, many people say to themselves: “Why not me? “. Yes, indeed...
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